Emily L. Snyder Consulting — ES monogram logo

SERVICES

Areas Of Expertise

Four practices, one operating philosophy — shaped to the team and the moment.

01 — Positioning & Brand

The narrative is the first product buyers evaluate.

Before the demo, before the security review, before procurement gets involved — buyers are deciding whether your story holds together. If it doesn't, the rest doesn't get a hearing. Positioning and brand work isn't decorative. It's the through-line between what you sell and why anyone should care.

01 — Positioning & Brand

The narrative is the first product buyers evaluate.

Before the demo, before the security review, before procurement gets involved — buyers are deciding whether your story holds together. If it doesn't, the rest doesn't get a hearing. Positioning and brand work isn't decorative. It's the through-line between what you sell and why anyone should care.

02 — Demand & Growth

Forecastable pipeline, instrumented honestly.

Most demand programs are busy without being productive. The dashboards look active, but the pipeline number at the top is either not trusted or not tied to the revenue plan. I build demand systems the way a CFO would — connected to outcomes the business actually needs, measured in a way that doesn't flatter the channel at the expense of the truth.

02 — Demand & Growth

Forecastable pipeline, instrumented honestly.

Most demand programs are busy without being productive. The dashboards look active, but the pipeline number at the top is either not trusted or not tied to the revenue plan. I build demand systems the way a CFO would — connected to outcomes the business actually needs, measured in a way that doesn't flatter the channel at the expense of the truth.

03 — Events & Integrated Campaigns

Turn conferences into pipeline, not swag budgets.

B2B events are where the buying committee actually shows up in the same room — but most programs treat them as a logistics problem instead of a strategy one. I build event and integrated campaign programs that earn booth traffic, produce better conversations, and extend the moment through content the sales team will actually use.

03 — Events & Integrated Campaigns

Turn conferences into pipeline, not swag budgets.

B2B events are where the buying committee actually shows up in the same room — but most programs treat them as a logistics problem instead of a strategy one. I build event and integrated campaign programs that earn booth traffic, produce better conversations, and extend the moment through content the sales team will actually use.

04 — AI Marketing Ops

Judgment plus the working machine.

Marketing teams are spending on AI but can’t operationalize it. I build the operating layer — AI search visibility, lifecycle and scoring automation, and reporting that runs itself — with a CMO’s judgment about what the machine should do and why. Sold as fixed-scope sprints, priced up front, built in your own stack.

Every engagement can start with a free 20-minute AI Visibility Snapshot — details below.

PROCESS

What a typical engagement looks like.

What a typical engagement looks like.

What a typical engagement looks like.

Week 1-2

Listen

Stakeholder interviews, sales call reviews, win/loss reads, existing-asset audit. No recommendations yet — just an honest picture of where the work actually is.

Week 3-4

Frame

Written findings. Prioritized recommendations. A short list of decisions the leadership team needs to make, with tradeoffs spelled out.

Week 5+

Build

Execution — embedded or advisory. Deliverables shipped on a weekly cadence, not a quarterly one. Measurable progress against the plan.

Ways to work together

Named offers, priced up front.

Fixed scope where it can be fixed, a starting price where it can’t — so you can gauge fit before the first call.

Free · 20 minutes

Start with an AI Visibility Snapshot.

I run a handful of the questions your buyers ask ChatGPT, Gemini, and Perplexity, and show you where you appear — and where you don’t. No deck, no pitch, and the findings are yours to keep.

Book your snapshot →

2 weeks · fixed scope

AI Visibility Audit

A prompt set built around your ICP, share of voice against three competitors, citation gaps, and a 90-day fix list. Useful on its own, or as the start of the ops work.

From $4,000

4–6 weeks

Pipeline Instrumentation Sprint

HubSpot fit and engagement scoring, Lead→MQL→SQL workflows, a clean handoff to sales, and one dashboard everyone reads the same way.

From $15,000

6–8 weeks · one show

Event-to-Pipeline Sprint

Built around one HIMSS-class show: the narrative, booth and field content, lead scoring, and the post-show nurture that turns conversations into pipeline.

From $12,000 per event

Install · then monthly

Marketing Pulse Install

An automated daily pulse and weekly narrative report in Slack or email — AI search visibility included — that says the one thing worth checking today.

$5,000 setup · from $1,500/mo

Ongoing

AI Marketing Ops Retainer

AEO monitoring, automation upkeep, monthly reporting, and a roadmap — the judgment that keeps the machine honest after it ships.

From $4,000/mo

10–20 hrs/week · 3-month minimum

Fractional CMO

Embedded marketing leadership for teams that need a CMO’s judgment before they need the headcount — with the sprints above folded in as needed.

From $10,000/mo

Half or full day · in-house

AI for Marketing Teams Workshop

Hands-on with your stack, not a slide deck — your team leaves with working automations and a shared way of deciding what AI should and shouldn’t do.

$6,000 half-day · $12,000 full-day

Not sure where to start? Book the free 20-minute snapshot →