ABOUT
Strategy that earns its place at the table
I'm a B2B marketing strategist with 16+ years of experience helping companies sharpen positioning, strengthen brand presence, and produce measurable business impact.
I'm a B2B marketing strategist with 16+ years of experience helping companies sharpen positioning, strengthen brand presence, and produce measurable business impact.
I work in AI, tech, and healthcare — three industries where the buying committee is complicated, the technical story matters, and the gap between good marketing and bad marketing shows up on the pipeline report.
Four practices. One operating philosophy.
Positioning & Brand
The narrative is the first product buyers evaluate — positioning, voice, and a story that holds together before the demo ever starts.
Demand & Growth
Forecastable pipeline, instrumented honestly — demand programs measured in revenue and sales trust, not activity.
Events & Integrated Campaigns
Conferences turned into pipeline, not swag budgets — one narrative from booth to field content to follow-up.
AI Marketing Ops
The operating layer — AI search visibility, lifecycle and scoring automation, and reporting that runs itself. Priced up front.
THE APPROACH
Strategic, consultative, and grounded.
I work best when the goal is clear and the path isn't. That usually means sitting with a team at the messy stage — when the pipeline is growing, the story isn't yet crisp, and leadership needs someone who can translate strategy into execution without losing the plot.
Less theater. More outcomes. The kind of marketing that sales teams trust and boards can follow.
I work in AI, tech, and healthcare — three industries where the buying committee is complicated, the technical story matters, and the gap between good marketing and bad marketing shows up on the pipeline report.
Three industries. One operating philosophy.
AI
Helping AI companies translate technical differentiation into commercial traction — without falling back on the same five industry words everyone else uses.
Tech
Positioning and demand strategy for B2B software teams navigating crowded categories and long, complex sales cycles.
Healthcare
Marketing that respects the clinical audience — compliant, clear, and grounded in the way health-system buyers actually evaluate vendors.
THE APPROACH
Strategic, consultative, and grounded.
I work best when the goal is clear and the path isn't. That usually means sitting with a team at the messy stage — when the pipeline is growing, the story isn't yet crisp, and leadership needs someone who can translate strategy into execution without losing the plot.
Less theater. More outcomes. The kind of marketing that sales teams trust and boards can follow.
I work in AI, tech, and healthcare — three industries where the buying committee is complicated, the technical story matters, and the gap between good marketing and bad marketing shows up on the pipeline report.
Four practices. One operating philosophy.
Positioning & Brand
The narrative is the first product buyers evaluate — positioning, voice, and a story that holds together before the demo ever starts.
Demand & Growth
Forecastable pipeline, instrumented honestly — demand programs measured in revenue and sales trust, not activity.
Events & Integrated Campaigns
Conferences turned into pipeline, not swag budgets — one narrative from booth to field content to follow-up.
AI Marketing Ops
The operating layer — AI search visibility, lifecycle and scoring automation, and reporting that runs itself. Priced up front.
THE APPROACH
Strategic, consultative, and grounded.
I work best when the goal is clear and the path isn't. That usually means sitting with a team at the messy stage — when the pipeline is growing, the story isn't yet crisp, and leadership needs someone who can translate strategy into execution without losing the plot.